BASE Apparel emerged out of a long and frustrating search for a better t-shirt and desire to introduce a more principled way of doing business. Our blank tees offer the best in styling and are crafted from pure certified organic cotton under fair-trade conditions.
Like nomads, we hopelessly wandered from shop to shop looking for a perfect t-shirt. But true t-shirt nirvana kept eluding us. So, we set out to design a fresh collection of stylish, high-quality tees that are super soft ‘n comfy and fit like no other. BASE Apparel’s refined fashion tees exemplify cutting-edge style and unrivaled quality.
Meanwhile, we've also taken the apparel industry by storm with our commitment to building a sustainable earth and following the tenets of conscious capitalism. We seek to make a positive impact on the global apparel industry by exclusively using pure organically-grown cotton and eco-friendly manufacturing practices to minimize our environmental footprint. Our company absolutely insists on transparent fair-trade standards, which ensure all employees are treated justly and all manufacturing facilities are safe working environments. BASE Apparel is a company built on strong principles and stands for ethical, eco-friendly practices Our organic cotton tees are bringing eco-fashion into the mainstream and helping make the world a better place.
And of course, any description of BASE Apparel would be incomplete without explaining how obsessed we are with t-shirts...The t-shirt doesn’t usually rank at the forefront of avant-garde haute couture, but to us they’re the coolest things since sliced bread. T-shirts are built to live in: they’re timelessly trendy yet comfortable to the core, stylish yet casual, chic yet minimalist. If the ancients had a choice, they would have traded in their tunics and togas for t-shirts long, long ago. But in reality, the humble t-shirt has come to occupy iconic status in our wardrobes only since the 1950s when Marlon Brando and James Dean first popularized this formerly utilitarian under-garment on the silver screen. Since then, the t-shirt has unleashed the forces of mass fashion and completely captured our collective imagination. Never a mere fashion statement alone, the t-shirt has become the chaotic canvas of popular culture: empowering the rebellious spirit of tie-dyed counterculture, and at the same time acting as a walking billboard, oozing in commercialism and inventing the art of mass merchandising as we know it. BASE Apparel is a company that considers t-shirt making an artform. We take great care to craft each BASE Organic tee into an individual canvas that you can make your own - whether you're displaying your musical loyalties, making a political statement, or just wearing blank. BASE Apparel makes the better, softer tee - classic t-shirts that are sure to be favorites.
Thanks for stopping by to learn more about BASE Apparel, our principles, commitment to building a sustainable earth, and undying love for t-shirts. Give us a call or e-mail us to learn more about BASE Apparel and our mission.
And now for your viewing pleasure, a demonstration of some wicked t-shirt folding skills (we only wish we were this good):
